Guides
Help center for Most conversion automation and pixel activation.
Conversion Value Payout: Passing Affiliate Payout as Event Value
A flat Purchase counts actions; a Purchase with the network's payout counts money. This guide traces the payout number from the network postback into the event's value and currency fields, then through the messy parts - partial approvals, rebills, clawbacks, and currency mismatches - to a value policy the algorithm can actually optimize on.
Conversion Hold Status: Which Conversions Belong in Your Pixel
The network confirmed a lead, put it on hold, and will approve or reject it in a week. Your pixel needs to know now. This guide sorts out which conversion statuses deserve a platform event, when to send them so they still count, and how to correct the record when a held conversion resolves the wrong way.
From CPA Network Postback to Conversions API: Where the Chain Breaks
Between a conversion confirmed by a CPA network and a conversion counted by the ad platform stand two handoffs: the postback into your tracker and the server event out of it. This guide walks both contracts, lists the documented ways each one tears, and shows how to put a broken chain back together.
Server-Side Conversions Without Site Access: A Media Buyer's Playbook
The conversion happens on a page you will never edit. Here is the working path from that page back to the ad platform: what you actually control, how the server event gets built, what the landing domain's absence costs in match keys, and how to test before scaling.
Affiliate Conversion Tracking: The Complete Guide
The entry point to our affiliate tracking cluster: how a conversion that lands on someone else's offer travels through a postback, a tracker, and a Conversions API call, and where each specific failure has its own deep-dive guide.
Tracking Stack: MMP + Tracker + CAPI for App-Install Campaigns
A practical assembly guide for an app-install tracking stack: which layer measures installs, which one keeps your ROI reporting, how an event ID travels from ad click to Meta CAPI and the TikTok Events API, and which checks prove the stack works before you scale spend.
Keitaro vs Binom vs Voluum vs RedTrack: Full Comparison for Media Buyers
A side-by-side comparison of four affiliate trackers: self-hosted versus cloud hosting, current pricing pages, event limits, Meta CAPI and TikTok Events API support, postback mechanics, and clear scenarios for choosing between them without overpaying.
TikTok Smart Plus Web Campaigns: Signal Requirements and Events API Setup
Smart+ automates targeting and bidding, but it optimizes whatever signal you feed it. Here is the measurement stack TikTok's best practices require.
How to find your TikTok Pixel ID and generate an Events API access token
How to locate your TikTok Pixel ID, generate an Events API access token, and verify the pair before connecting production automation.
TikTok Events API Gateway: Multi-Account Server-Side Delivery Explained
TikTok's Events API Gateway serves many ad accounts from one host, deduplicates pixel and server events, and onboards new accounts in minutes.
TikTok Events API Error Codes: What They Mean and How to Fix Them
Every TikTok Events API error code you will meet in production, what the response body tells you, and the fix for each - from permissions to rate limits.
TikTok Events API Affiliate Trackers: Setup Guide
A practical guide to sending conversions from affiliate trackers to TikTok Events API: ttclid, user_data hashing, deduplication, attribution windows, testing, and troubleshooting.
TikTok Events API Migration: From Six Endpoints to One
TikTok's Events API 2.0 reports web, app, offline, and CRM events through one endpoint. Here is what changes for an integration built on 1.0.
TikTok Enhanced Matching and Advanced Matching: Setup and Match-Rate Impact
A practical guide to TikTok enhanced matching and advanced matching: what data to send, how to hash it, and how much match rate actually grows.
TikTok Conversion Discrepancy: Ads Manager vs Events API vs Third-Party Tracker
Five root causes of TikTok conversion discrepancy and a diagnostic workflow to reconcile Ads Manager, Events API, and third-party tracker data.
Snapchat Conversions API Setup: Token, Match Keys, and Signal Quality
Snap rejects conversion events without a match key. Here is the documented Snapchat CAPI setup: token, required fields, hashing, dedup, and test events.
Snapchat Conversions API GTM: Server-Side Delivery Through sGTM
Server-side GTM has no native Snap tag - a custom template on sendHttpRequest posts the Snap payload, where the match key gate and client_dedup_id decide whether delivery works at all.
Snapchat Conversions API: The Complete Guide
A single entry point into the Snapchat Conversions API cluster: what the API covers, the mandatory match key, how client_dedup_id and test events fit together, and where each specific problem has its own deep-dive.
Snapchat Conversion Events: Fields, Types, and Hashing Rules
Every Snapchat conversion event needs a match key before anything else is read. The full field map: user_data identifiers, the event type enum, sc_click_id, client_dedup_id, and custom_data.
Snapchat Conversions API Errors: Validation, Test Events, and the Match Key Gate
Snap's error model is gate-shaped: a missing match key, a cross-organization token, and data quality warnings are the three things an integration meets first. The Snapchat Conversions API errors walkthrough.
Snapchat Conversions API Token: Generation, Scope, and Refresh Reality
Snap skips the OAuth dance for advertisers: a static non-expiring token generated in Business Manager by an Organization Admin, sent as a bearer header, and valid only for pixels in the same organization.
Snapchat Attribution Window: The 28/1 Default and Tracker Discrepancies
Snap recommends and defaults to a 28-day click and 1-day view attribution window. What that - plus view-through credit and UTC reporting - means when Snap's numbers disagree with your tracker.
Snapchat App Conversions Through MMPs: AppsFlyer, Adjust, and the CAPI Fields
App events for Snapchat usually travel through a mobile measurement partner - AppsFlyer or Adjust - while the Conversions API documents the app identifiers and the org scoping those integrations depend on.
Server-Side Tracking vs Browser Pixel: What Media Buyers Need in 2026
Compare browser pixels and server-side conversion tracking, then choose pixel-only, server-only, or hybrid for your funnel.