Guides
Help center for Most conversion automation and pixel activation.
TikTok Events API migration: Unified Endpoint Guide
TikTok Events API migration uses the unified /event/track/ endpoint for web, app, offline, and CRM sources. Check the source-specific schema and distinguish successful receipt from matching and attribution.
Keitaro Postback Setup for Facebook and TikTok Conversions
Wire Keitaro goal postbacks into Facebook CAPI and TikTok Pixel, then verify delivery in each platform's events panel.
Meta CAPI Event Delays: What to Check Before You Call It Broken
Meta CAPI event delays are rarely one platform-wide wait. Trace each conversion from the business action and worker queue to Test Events, Events Manager and Ads Manager before changing a working setup.
Safari ITP Cookie Restrictions: Keeping Attribution With Server-Side Tracking
Safari caps browser cookies to 7 days - or 1 day after a tracked click. Here is what that kills, what survives, and how a first-party server setup keeps attribution.
Postback vs Conversions API: Two Server Channels With Different Jobs
A postback tells your tracker about a conversion; the Conversions API tells the ad platform. They are not rivals - most profitable funnels run both.
Keitaro Snapchat Integration: Tracker Postbacks Into the Conversions API
Keitaro records the conversion; Snap's Conversions API needs the match key. The Keitaro Snapchat wiring: traffic source, S2S postback, and a delivery layer that assembles Snap's payload.
ChatGPT Ads Mobile Measurement: Connecting AppsFlyer and Adjust
ChatGPT Ads connects to AppsFlyer and Adjust for mobile measurement - here are the prerequisites, both setup paths, and how attribution lands in reporting.
Meta CAPI Hashing: Normalize User Data Before It Costs You Matches
A space in the wrong place silently kills your match rate. The official Meta CAPI hashing and normalization rules, with the exact before-and-after examples.
Shopify GTM vs the Google & YouTube App: Who Controls Your Tracking
The built-in Google & YouTube app sets up conversion tracking fast but hides every knob that matters. Here is what GTM and sGTM give you back, and how to migrate without duplicate purchases.
Affiliate Conversion Tracking: The Complete Guide
The entry point to our affiliate tracking cluster: how a conversion that lands on someone else's offer travels through a postback, a tracker, and a Conversions API call, and where each specific failure has its own deep-dive guide.
TikTok Smart Plus Web Campaigns: Signal Requirements and Events API Setup
Smart+ automates targeting and bidding, but it optimizes whatever signal you feed it. Here is the measurement stack TikTok's best practices require.
rdt_cid: The Reddit Click ID From Ad Click to CAPI Payload
The Reddit click id (rdt_cid) is the strongest match key a Reddit conversion event can carry. Where it appears, where it breaks, and the chain that delivers it to the CAPI payload.
Facebook Pixel and CAPI Event Deduplication: Checking Event IDs
Compare browser and server copies of one conversion: the ID source, event name, and actual requests. Verify the setup without relying on a fixed deduplication percentage.
ChatGPT Ads Targeting: How Context Hints and Campaign Controls Work
ChatGPT Ads targeting has no keywords. OpenAI matches ads to conversations through context hints, geography, platforms, and audience lists - here is how.
ChatGPT Ads Attribution: Click Windows, View-Through, and Reporting Delays
ChatGPT Ads attribution rests on four conditions, a click window, and a separate one-day view-through metric - and reporting lands 24-48 hours late.
ChatGPT Ads Complete Guide: Campaigns, Tracking, and Measurement
One entry point into the ChatGPT Ads cluster: how campaigns, targeting, tracking, and attribution fit together, and where each subtopic has its own deep-dive guide.
Send Pinterest Conversions API events with Pixel Activator
Prepare a Pinterest Conversions API test before automating delivery. Confirm the ad account ID, protect the token, and choose a supported event. Use Pixel Activator test mode only if it is available. A sandbox result validates the test path; it does not establish production delivery or attribution.
How to create a Facebook pixel and get its ID and Conversions API token
How to create a Facebook pixel (dataset), copy its ID, and generate a Conversions API access token through direct integration in Events Manager.
Keitaro S2S Postback: Setup From Scratch
The S2S postback is the exit through which every Keitaro conversion reaches a traffic source or an ad platform - and its setup decides what leaves the tracker and what stays behind. This guide builds the setup from an empty campaign: postback URL anatomy, the placeholders that matter, status-based routing, queue behavior, and the log checks that prove each delivery.
Conversion Hold Status: Which Conversions Belong in Your Pixel
The network confirmed a lead, put it on hold, and will approve or reject it in a week. Your pixel needs to know now. This guide sorts out which conversion statuses deserve a platform event, when to send them so they still count, and how to correct the record when a held conversion resolves the wrong way.
How to find your TikTok Pixel ID and generate an Events API access token
How to locate your TikTok Pixel ID, generate an Events API access token, and verify the pair before connecting production automation.
TikTok Events API Gateway: Multi-Account Server-Side Delivery Explained
TikTok's Events API Gateway serves many ad accounts from one host, deduplicates pixel and server events, and onboards new accounts in minutes.
TikTok Enhanced Matching and Advanced Matching: Setup and Match-Rate Impact
A practical guide to TikTok enhanced matching and advanced matching: what data to send, how to hash it, and how much match rate actually grows.
TikTok Conversion Discrepancy: Ads Manager vs Events API vs Third-Party Tracker
Five root causes of TikTok conversion discrepancy and a diagnostic workflow to reconcile Ads Manager, Events API, and third-party tracker data.