Guides
Help center for Most conversion automation and pixel activation.
Implement first-party data consent in server-side delivery
A server queue does not automatically know a visitor's current choices. Keep the decision record, event and destination policy connected so each send can be explained.
Preserve event time through queues and time zones
A timestamp can be validly formatted and still describe the wrong moment. Compare source, queue and payload values before blaming a reporting window.
Pixel Warming Without Burning Budget: A Practical Sequence
Warming is not a ritual - it is an ordering problem. Verify delivery before spend, feed clean well-attributed events while the baseline forms, and scale on evidence. This guide turns pixel warming into the sequence buyers actually follow, with the platform documentation behind each step and the affiliate-specific twists of warming a pixel you feed by postback.
Pinterest Conversions API: The Complete Guide
A single entry point into the Pinterest Conversions API cluster: what the API covers, what a working event needs, how deduplication and Event Quality Score fit together, and where each specific problem has its own deep-dive.
ChatGPT Ads Click ID (oppref): The Thread Your Attribution Hangs On
Every ChatGPT Ads click carries an oppref parameter, and click-level attribution is most reliable when that reference survives to your measurement - here is the full chain.
Facebook CAPI Error 2804003: How to bypass the 7-day limit
A practical guide on resolving the Facebook CAPI error 2804003. We break down why old conversions are blocked and how to use Time Clamping for safe pixel warming.
TikTok Events API Error Codes: What They Mean and How to Fix Them
Every TikTok Events API error code you will meet in production, what the response body tells you, and the fix for each - from permissions to rate limits.
Meta CAPI Offline Conversions: Lead Status Updates From CRM and Tracker
The legacy Offline Conversions API is retired. Datasets through the Conversions API carry lead statuses to Meta - here are the documented rules and windows.
Meta Conversions API: The Complete Guide
A single entry point into the Meta Conversions API cluster: what the API does, which credentials and parameters a working event needs, how deduplication and validation fit together, and where each specific failure - a late event, a double count, an error code - has its own deep-dive guide.
Meta Test Events Tool: How to Validate Pixel and CAPI Events Before Scaling
A practical walkthrough of the Meta Test Events tool: confirm that browser and server events fire correctly in Events Manager, read event statuses and error codes, fix issues and verify deduplication before spending budget.
Meta CAPI Event Delays: What to Check Before You Call It Broken
Meta CAPI event delays are rarely one platform-wide wait. Trace each conversion from the business action and worker queue to Test Events, Events Manager and Ads Manager before changing a working setup.
ChatGPT Ads Mobile Measurement: Connecting AppsFlyer and Adjust
ChatGPT Ads connects to AppsFlyer and Adjust for mobile measurement - here are the prerequisites, both setup paths, and how attribution lands in reporting.
Meta CAPI Hashing: Normalize User Data Before It Costs You Matches
A space in the wrong place silently kills your match rate. The official Meta CAPI hashing and normalization rules, with the exact before-and-after examples.
TikTok Smart Plus Web Campaigns: Signal Requirements and Events API Setup
Smart+ automates targeting and bidding, but it optimizes whatever signal you feed it. Here is the measurement stack TikTok's best practices require.
Facebook Pixel and CAPI Event Deduplication: Checking Event IDs
Compare browser and server copies of one conversion: the ID source, event name, and actual requests. Verify the setup without relying on a fixed deduplication percentage.
ChatGPT Ads Targeting: How Context Hints and Campaign Controls Work
ChatGPT Ads targeting has no keywords. OpenAI matches ads to conversations through context hints, geography, platforms, and audience lists - here is how.
ChatGPT Ads Attribution: Click Windows, View-Through, and Reporting Delays
ChatGPT Ads attribution rests on four conditions, a click window, and a separate one-day view-through metric - and reporting lands 24-48 hours late.
ChatGPT Ads Complete Guide: Campaigns, Tracking, and Measurement
One entry point into the ChatGPT Ads cluster: how campaigns, targeting, tracking, and attribution fit together, and where each subtopic has its own deep-dive guide.
TikTok Enhanced Matching and Advanced Matching: Setup and Match-Rate Impact
A practical guide to TikTok enhanced matching and advanced matching: what data to send, how to hash it, and how much match rate actually grows.
TikTok Conversion Discrepancy: Ads Manager vs Events API vs Third-Party Tracker
Five root causes of TikTok conversion discrepancy and a diagnostic workflow to reconcile Ads Manager, Events API, and third-party tracker data.
Snapchat Attribution Window: The 28/1 Default and Tracker Discrepancies
Snap recommends and defaults to a 28-day click and 1-day view attribution window. What that - plus view-through credit and UTC reporting - means when Snap's numbers disagree with your tracker.
Pinterest Enhanced Match Setup: Hashed Emails When the Cookie Is Gone
Enhanced match sends hashed email addresses from the browser so Pinterest can match site events when there is no Pinterest cookie - and it unlocks cross-device checkouts that cannot be tracked otherwise.
Pinterest Conversions API Errors: Response Codes and Fixes
Pinterest documents three response families for the Conversions API - success, unexpected data, and authentication - plus the quality warnings that surface before anything hard-fails. The complete Pinterest Conversions API errors picture.
Meta CAPI Error Codes: Complete Troubleshooting Guide
The Meta Conversions API returns terse error responses. This guide maps the codes you will meet in production to their official fixes.