Guides
Help center for Most conversion automation and pixel activation.
Implement first-party data consent in server-side delivery
A server queue does not automatically know a visitor's current choices. Keep the decision record, event and destination policy connected so each send can be explained.
Preserve event time through queues and time zones
A timestamp can be validly formatted and still describe the wrong moment. Compare source, queue and payload values before blaming a reporting window.
FTD Custom Event: Deposits as Optimization Signals
Registrations tell the platform someone signed up; deposits tell it someone paid. This guide wires deposits and first-time deposits into your ad platforms as custom events - tracker statuses, the standard-versus-custom choice, custom conversions for optimization, deposit value, and the timing rules that decide whether a late deposit still counts.
Binom Postback: Conversion Delivery to Ad Platforms
Binom's postback contour follows one rule: the {clickid} token goes out with every click, and the network returns it in a postback so the tracker can match the conversion. This guide walks the contour end to end - the postback v2 URL and its parameters, statuses and upsell sums, currency - and then the delivery hop that turns matched conversions into Conversions API events.
Keitaro vs Binom vs Voluum vs RedTrack: Full Comparison for Media Buyers
A side-by-side comparison of four affiliate trackers: self-hosted versus cloud hosting, current pricing pages, event limits, Meta CAPI and TikTok Events API support, postback mechanics, and clear scenarios for choosing between them without overpaying.
Facebook CAPI Keitaro setup guide without losing conversions
A step-by-step breakdown of the Keitaro and Facebook Conversions API integration: the built-in module, a manual postback build, the fbc-from-fbclid format, deduplication, and Event Match Quality.
Binom Facebook CAPI Integration: From Tracker Postback to Conversions API
Binom tracks the conversion; Meta's Conversions API needs a server event. Here is the documented architecture that connects the two without guesswork.
Keitaro Postback Setup for Facebook and TikTok Conversions
Wire Keitaro goal postbacks into Facebook CAPI and TikTok Pixel, then verify delivery in each platform's events panel.
Postback vs Conversions API: Two Server Channels With Different Jobs
A postback tells your tracker about a conversion; the Conversions API tells the ad platform. They are not rivals - most profitable funnels run both.
Keitaro Snapchat Integration: Tracker Postbacks Into the Conversions API
Keitaro records the conversion; Snap's Conversions API needs the match key. The Keitaro Snapchat wiring: traffic source, S2S postback, and a delivery layer that assembles Snap's payload.
Affiliate Conversion Tracking: The Complete Guide
The entry point to our affiliate tracking cluster: how a conversion that lands on someone else's offer travels through a postback, a tracker, and a Conversions API call, and where each specific failure has its own deep-dive guide.
rdt_cid: The Reddit Click ID From Ad Click to CAPI Payload
The Reddit click id (rdt_cid) is the strongest match key a Reddit conversion event can carry. Where it appears, where it breaks, and the chain that delivers it to the CAPI payload.
Keitaro S2S Postback: Setup From Scratch
The S2S postback is the exit through which every Keitaro conversion reaches a traffic source or an ad platform - and its setup decides what leaves the tracker and what stays behind. This guide builds the setup from an empty campaign: postback URL anatomy, the placeholders that matter, status-based routing, queue behavior, and the log checks that prove each delivery.
Conversion Hold Status: Which Conversions Belong in Your Pixel
The network confirmed a lead, put it on hold, and will approve or reject it in a week. Your pixel needs to know now. This guide sorts out which conversion statuses deserve a platform event, when to send them so they still count, and how to correct the record when a held conversion resolves the wrong way.
TikTok Conversion Discrepancy: Ads Manager vs Events API vs Third-Party Tracker
Five root causes of TikTok conversion discrepancy and a diagnostic workflow to reconcile Ads Manager, Events API, and third-party tracker data.
Server Side Conversion Delivery: From MMP and Tracker to Meta and TikTok CAPI
A practical map of the app-install conversion chain: who generates the click ID, where postbacks carry it, what Meta CAPI and the TikTok Events API expect from every event, and where the chain usually breaks.
fbclid ttclid: Keeping Click IDs Alive Through Your Funnel
One rewritten URL and your Meta or TikTok conversions stop attributing. The official mechanics of fbclid and ttclid, and a preservation checklist.
Keitaro Reddit Integration: Tracker Postbacks Into the Conversions API
Keitaro records the conversion; Reddit's Conversions API needs it in a specific shape. The Keitaro Reddit wiring: custom traffic source, rdt_cid capture, S2S postback, and the delivery layer that formats the v3 payload.
Keitaro ChatGPT Ads Integration: oppref Capture, Postbacks, and the CAPI Gap
Keitaro has no ChatGPT Ads preset yet - here is the manual traffic source setup, oppref capture, and the postback-to-CAPI bridge that closes the loop.
MMP vs Affiliate Tracker: Key Differences, Overlaps, and When You Need Both
A practical breakdown of MMPs, affiliate trackers, postbacks, CAPI delivery, and the stack media buyers need for app-install and web campaigns.
RedTrack Conversions API: One Conversion, Several Platforms
One click, several ad platforms that deserve to hear about its conversion. RedTrack's CAPI integrations make that a configuration job rather than a coding one: the clickid token matches conversions through S2S postbacks, and each platform integration maps those conversions into its own events. This guide walks the multi-platform setup with the documented fields, matching rules, and dedup pitfalls.
Tracking Stack: MMP + Tracker + CAPI for App-Install Campaigns
A practical assembly guide for an app-install tracking stack: which layer measures installs, which one keeps your ROI reporting, how an event ID travels from ad click to Meta CAPI and the TikTok Events API, and which checks prove the stack works before you scale spend.
TikTok Events API Affiliate Trackers: Setup Guide
A practical guide to sending conversions from affiliate trackers to TikTok Events API: ttclid, user_data hashing, deduplication, attribution windows, testing, and troubleshooting.
Keitaro Pinterest Integration: Tracker Postbacks Into the Conversions API
Keitaro records the conversion; Pinterest's Conversions API needs it in a specific shape. The Keitaro Pinterest wiring: traffic source, S2S postback, and a delivery layer that formats the v5 payload.