Keitaro vs Binom vs Voluum vs RedTrack: Full Comparison for Media Buyers

Every Keitaro vs Binom vs Voluum vs RedTrack thread ends the same way: fans of each tool argue from memory, not from pricing pages. This comparison does the opposite. Every number below comes from official pricing and documentation pages as of this writing, and each section answers one buying question: where the tracker runs, what it costs at your volume, what it limits, and how it sends Meta CAPI and TikTok Events API conversions.

Keitaro vs Binom vs Voluum vs RedTrack: comparison table

Prices move often, so treat the table as a snapshot and check the linked official pages before paying.

Self-hosted vs cloud: four different answers

Keitaro markets flexible hosting for any scale and names self-hosting as the route to maximum control, privacy, and unlimited growth. In practice: you rent a VPS, install the tracker, and own the database. Nobody meters your events, and retention equals your disk size.

Binom started exclusively as a self-hosted tracker and added cloud plans later. Binom v2 installs on your server, with installation handled free by the Binom team. Binom Cloud is the opposite deal: their infrastructure, monitoring, and automatic installation, with a stated ceiling of 2m clicks per day.

Voluum and RedTrack never ask you to touch a server. Voluum states plainly that it is a cloud-based SaaS with all infrastructure management on their side, served through CloudFlare, and migrates campaigns from an old tracker automatically. RedTrack runs the same model and ships Relay, a separate free-forever server-side CAPI product.

The trade-off repeats across both pairs: self-hosted buys flat pricing and data ownership at the cost of server work; cloud buys zero administration at the price of metered events.

Pricing at different traffic volumes

The Keitaro vs Binom vs Voluum vs RedTrack price ladder only makes sense next to your volume, because two of the four meter events and two do not.

Keitaro bills in EUR, the rest in USD. Individual plans cost €40 (Starter), €72 (Advanced), and €104 (Expert): each ships a Facebook integration plus 5 Google Ads and 5 TikTok integration slots, the user cap grows from one to five between Starter and Expert, and domain and SSL quotas grow from 1 to 500. Business plans add seats: Team at €200 covers up to 50 users and 5000 domains, Enterprise at €400 removes both caps.

Binom v2 costs $149 per month, or $104 on yearly billing; an extra license adds $75. Binom Cloud is $299 per month with an extra license at $149.

Voluum sells seven event tiers: Profit $149 (1M events), Scale $349 (5M), Start-up $599 (10M), Agency $999 (25M), Enterprise $1999 (60M), Corporate $4999 (200M), Executive $9999 (500M) per month as of this writing. Yearly billing lowers the sticker, and traffic above the tier is billed as overage: $0.06 per 1000 events on Profit, $0.05 on Scale, $0.035 on Agency.

RedTrack prices by events per month: Builder $69 (up to 2M clicks plus conversions), Solo $141 (5M events, 60-minute spend sync), Team $333 (20M events, 5 seats, 30-minute spend sync), Enterprise $833 (75M events, 15 seats).

At 10 million events per month that ladder reads: Voluum Start-up $599, RedTrack Team $333, Binom flat at $149-$299, Keitaro flat at €40-€104 plus your server bill. Current pages live at Keitaro, Binom, Voluum, and RedTrack.

Limits: events, campaigns, domains, users, retention

Voluum counts every visit, click, conversion, and impression against the quota, so cheap broad traffic burns a tier faster than you expect. Entry plans also cap active campaigns at 20 (Profit) and 60 (Scale), custom domains at 3 and 5 plus one dedicated, and keep data for 6 and 12 months.

RedTrack caps events per month, seats (1, 5, and 15 on the top plans), and retention at 12 or 24 months. Binom states no click, domain, or user limits and claims lifetime data retention on v2. Keitaro leaves events unlimited but meters everything around them: a user cap of one to five on Individual plans versus 50 or unlimited on Business, and fixed Google Ads and TikTok integration slots that grow from 5 to 50.

Meta Conversions API support compared

Server-side delivery is why CAPI support weighs more than a $10 price difference; for the background, start with server-side tracking vs browser pixel.

Keitaro ships a documented Facebook Conversions integration: a Pixel ID plus a Conversions API access token, bound to selected campaigns, with an optional proxy for requests to the Facebook API. Conversion sending stays separate from cost import. The full setup is in the Facebook CAPI through Keitaro guide.

Voluum requires a Pixel ID, a Conversions API access token generated through manual setup, and a verified domain. Affiliates without control over the offer domain get an official workaround: verify any domain you own and pass conversions through a Voluum-generated traffic source postback, one postback per conversion type.

RedTrack requires a valid Pixel ID and CAPI token and documents the deduplication contract explicitly: the same event_id must travel with both the Pixel and the CAPI copy, and external_id supports attribution. One warning stands out in their help center: redirect links, including tracker tracking URLs, are typically not allowed, and RedTrack does not guarantee results for such setups.

Binom's official documentation covers Facebook API cost synchronization only, with polling every 30 minutes and previous-day campaign statistics refreshed three times a day. Conversion sending toward Meta is not part of the documented integration, so treat native CAPI as unconfirmed for Binom.

After you pick a tracker, delays and rejected events become the failure mode; the Meta CAPI event delay checklist covers the diagnostics.

TikTok Events API and cost sync

Keitaro imports spend from TikTok Ads and sends conversions back; the API token is pulled from your TikTok account automatically, costs refresh for the last 5 days on connect and then hourly. The walkthrough lives in the TikTok Events API for affiliate trackers guide.

Voluum offers a full OAuth integration: log in with TikTok for Business, and the scope covers cost sync, campaign status, bidding for single-ad-group campaigns, pause and resume, auto rules, and conversion sending. Each sub-account integrates separately, and between syncs Voluum shows cost estimates based on the last 24 hours.

RedTrack tracks through the TikTok Events API with hard requirements: the Events API active and attached to the campaign, a valid access token, and a correct Pixel ID. Passing PII through additional offer parameters improves attribution, and verification requires a real test click.

Binom documents TikTok-side cost synchronization the same way as Facebook: spend data only, no documented conversion sending.

Postbacks and macros: S2S mechanics

Postback mechanics are the one place the Keitaro vs Binom vs Voluum vs RedTrack field behaves almost identically. The tracker appends its click ID to the offer URL, the network fires a postback on conversion, and the tracker joins the payout back to the click:

network.example/postback?clickid={clickid}&payout={sum}&status={status}

Keitaro has the richest documented macro set: {subid}, {external_id}, {revenue}, {cost}, {status:mapping} for status mapping, geo and device macros such as and , plus custom values loaded from a file. A practical Facebook and TikTok setup is in the Keitaro postback setup guide.

Binom works with {sub1}, {sum} for payout, and {status} or {cnv_status}, and can sum payouts from multiple postbacks sharing one click ID while keeping separate postback URLs per conversion status.

Voluum generates the postback template for you with REPLACE and OPTIONAL markers that the partner network substitutes, and offers a secure HTTPS variant. RedTrack publishes a parameter reference, supports conditional postbacks that fire only on a matching conversion state, and notes that macro order in the postback mirrors the offer link in reverse.

Which tracker fits your scenario

For most buyers the Keitaro vs Binom vs Voluum vs RedTrack decision collapses into four scenarios:

1. Solo buyer who wants flat costs and control. Keitaro Starter or Binom v2 on a cheap VPS. You accept server administration in exchange for no event metering.
2. A team with its own infrastructure. Keitaro Business (up to 50 users) or Binom v2 with extra licenses. Data stays on hardware you control.
3. An agency that must not touch servers. Voluum Agency or RedTrack Team: cloud operations, seats, and retention windows included.
4. Minimum-effort CAPI from day one. RedTrack includes full server-side CAPI at the entry price; Keitaro and Voluum document complete CAPI flows; Binom requires a custom path.

One boundary matters before any of the four: a tracker is not an MMP. If your campaigns buy app installs, attribution still needs a Mobile Measurement Partner, and the tracker records clicks on top of it; the MMP vs affiliate tracker breakdown maps that split.

What to check before you pay

1. Trial terms. Binom gives 14 days without traffic limits, extendable to 30, with a refund of unused license time. RedTrack gives 14 free days. Voluum offers a 14-day platform preview by request rather than a self-serve trial. Keitaro trial terms were not documented on its pricing pages at the time of research, so confirm with support.
2. Overage rules. Voluum bills per 1000 events above the tier. RedTrack stops at the event cap. Binom and Keitaro do not meter events.
3. Retention. Six months of history on Voluum Profit may be too short for audits; Binom claims lifetime retention.
4. Currency. Keitaro bills in EUR, the other three in USD.
5. CAPI depth. Match the integration facts above to your funnel, because switching trackers mid-run resets pixels, domains, and learning.

Keitaro vs Binom vs Voluum vs RedTrack is ultimately a workflow decision, and it only covers half the pipeline: the tracker wins clicks and reports ROI, while delivering confirmed conversions into Meta CAPI with correct timing and deduplication is the last hop Most automates and Pixel Activator covers with a free manual test. Decide on the facts above, then make delivery explicit instead of hoping postbacks land.

The Tracker-to-CAPI Cluster

• Postback vs Conversions API - the two delivery channels compared
• Postback troubleshooting checklist - when conversions do not arrive
• Cookieless attribution for affiliate tracking - attribution without third-party cookies
• fbclid and ttclid click ID preservation - keeping click identity through the funnel

Sources

RedTrack multi-platform CAPI delivery. Voluum S2S conversion tracking.