Guides
Help center for Most conversion automation and pixel activation.
Safari ITP Cookie Restrictions: Keeping Attribution With Server-Side Tracking
Safari caps browser cookies to 7 days - or 1 day after a tracked click. Here is what that kills, what survives, and how a first-party server setup keeps attribution.
Facebook Aggregated Event Measurement: What Still Applies in 2026
Meta removed the AEM configuration workflow: no 8-event prioritization, no AEM tab in Events Manager, no domain verification for event configuration. What the protocol still does for iOS 14.5+ measurement, and how Conversions API events are processed under it.
Cookieless Attribution for Affiliate Marketing: What Actually Works
Server-side tracking, Meta CAPI, TikTok Events API, and Consent Mode v2 assembled into a post-cookie attribution stack for affiliate teams.
SKAdNetwork and AdAttributionKit: iOS Traffic Reporting in 2026
A practical breakdown of SKAdNetwork and AdAttributionKit reporting: postback windows of 0-2, 3-7, and 8-35 days, random delays, crowd anonymity tiers 0-3, the 64-value conversion budget, and a checklist for reading iOS reports without comparing them to Android.
MMP vs Affiliate Tracker: Key Differences, Overlaps, and When You Need Both
A practical breakdown of MMPs, affiliate trackers, postbacks, CAPI delivery, and the stack media buyers need for app-install and web campaigns.