Guides
Help center for Most conversion automation and pixel activation.
Snapchat Conversions API GTM: Server-Side Delivery Through sGTM
Server-side GTM has no native Snap tag - a custom template on sendHttpRequest posts the Snap payload, where the match key gate and client_dedup_id decide whether delivery works at all.
Snapchat Conversions API: The Complete Guide
A single entry point into the Snapchat Conversions API cluster: what the API covers, the mandatory match key, how client_dedup_id and test events fit together, and where each specific problem has its own deep-dive.
Snapchat Conversion Events: Fields, Types, and Hashing Rules
Every Snapchat conversion event needs a match key before anything else is read. The full field map: user_data identifiers, the event type enum, sc_click_id, client_dedup_id, and custom_data.
Snapchat Conversions API Errors: Validation, Test Events, and the Match Key Gate
Snap's error model is gate-shaped: a missing match key, a cross-organization token, and data quality warnings are the three things an integration meets first. The Snapchat Conversions API errors walkthrough.
Snapchat Conversions API Token: Generation, Scope, and Refresh Reality
Snap skips the OAuth dance for advertisers: a static non-expiring token generated in Business Manager by an Organization Admin, sent as a bearer header, and valid only for pixels in the same organization.
Snapchat Attribution Window: The 28/1 Default and Tracker Discrepancies
Snap recommends and defaults to a 28-day click and 1-day view attribution window. What that - plus view-through credit and UTC reporting - means when Snap's numbers disagree with your tracker.
Snapchat App Conversions Through MMPs: AppsFlyer, Adjust, and the CAPI Fields
App events for Snapchat usually travel through a mobile measurement partner - AppsFlyer or Adjust - while the Conversions API documents the app identifiers and the org scoping those integrations depend on.
Keitaro Snapchat Integration: Tracker Postbacks Into the Conversions API
Keitaro records the conversion; Snap's Conversions API needs the match key. The Keitaro Snapchat wiring: traffic source, S2S postback, and a delivery layer that assembles Snap's payload.