Guides
Help center for Most conversion automation and pixel activation.
Server-Side GTM Migration: Steps, Hosting, and Honest Wins
Move your tags from the browser to a server container you control - with a checklist for migration, hosting choices, deduplication, and realistic expectations.
Server Side Conversion Delivery: From MMP and Tracker to Meta and TikTok CAPI
A practical map of the app-install conversion chain: who generates the click ID, where postbacks carry it, what Meta CAPI and the TikTok Events API expect from every event, and where the chain usually breaks.
Safari ITP Cookie Restrictions: Keeping Attribution With Server-Side Tracking
Safari caps browser cookies to 7 days - or 1 day after a tracked click. Here is what that kills, what survives, and how a first-party server setup keeps attribution.
rdt_cid: The Reddit Click ID From Ad Click to CAPI Payload
The Reddit click id (rdt_cid) is the strongest match key a Reddit conversion event can carry. Where it appears, where it breaks, and the chain that delivers it to the CAPI payload.
Reddit Conversion Access Token and Pixel ID: Credentials for the Conversions API
Two credentials open Reddit's Conversions API: the Pixel ID that addresses the endpoint and a non-expiring conversion access token. Here is the documented path and the failures that come from getting them wrong.
Reddit Conversions API Setup: Pixel ID, Token, and Deduplication
Reddit's Conversions API accepts server events within seven days of the conversion. Here is the documented setup path: token, payload, match keys, and deduplication.
Reddit Conversions API GTM: Server-Side Delivery Through sGTM
Server-side GTM has no native Reddit tag - but its custom template API has everything needed to POST the Reddit Conversions API v3 payload from your own server, with click_id and conversion_id mapped from the event model.
Reddit Conversions API Errors: Every Code, Message, and Fix
Reddit documents five failure families for the Conversions API - and each message names its own fix. The complete Reddit Conversions API errors table, quoted from the official reference.
Reddit Conversions API: The Complete Guide
A single entry point into the Reddit Conversions API cluster: what the API does, what a working event needs, how deduplication and validation fit together, and where each specific failure - a rejected event, a double count, a mismatched report - has its own deep-dive guide.
Reddit Conversion Events: Every Field in the v3 Payload
One endpoint, one events array - but every field inside it has documented rules. The Reddit conversion events payload mapped field by field, with the constraints that reject payloads.
Reddit Ads Conversion Discrepancy: Why Tracker and Ads Manager Disagree
When Reddit Ads Manager and your tracker disagree, Reddit's own troubleshooting names the causes. The Reddit Ads conversion discrepancy checklist: windows, view-through, time zones, redirects, and counting rules.
Postback vs Conversions API: Two Server Channels With Different Jobs
A postback tells your tracker about a conversion; the Conversions API tells the ad platform. They are not rivals - most profitable funnels run both.
Postback Not Firing? 12-Point Troubleshooting Checklist for Keitaro, Binom, and Voluum
A 12-point checklist for postback not firing problems in Keitaro, Binom, and Voluum. Verify the click ID round trip, tokens, statuses, payout, response codes, and logs, then escalate to the network with evidence instead of guessing.
Pinterest Offline Conversions: In-Store Sales Through the API and File Upload
In-store purchases never touch a browser pixel - Pinterest offline conversions reach the platform through the API as one of its three conversion kinds, or through an offline file upload in Ads Manager.
Pinterest Enhanced Match Setup: Hashed Emails When the Cookie Is Gone
Enhanced match sends hashed email addresses from the browser so Pinterest can match site events when there is no Pinterest cookie - and it unlocks cross-device checkouts that cannot be tracked otherwise.
Pinterest Conversions API Setup: Token, Deduplication, and Event Quality
Pinterest's Conversions API takes web, app, and offline conversions server-side - no app ID required, just a business account and a token from Ads Manager.
Pinterest Conversions API GTM: Server-Side Delivery Through sGTM
Server-side GTM has no native Pinterest tag - but its custom template API posts the Pinterest Conversions API v5 payload from your own server, with event_id dedup and the under-one-hour delivery window Pinterest asks for.
Pinterest Conversions API Errors: Response Codes and Fixes
Pinterest documents three response families for the Conversions API - success, unexpected data, and authentication - plus the quality warnings that surface before anything hard-fails. The complete Pinterest Conversions API errors picture.
Pinterest Conversions API: The Complete Guide
A single entry point into the Pinterest Conversions API cluster: what the API covers, what a working event needs, how deduplication and Event Quality Score fit together, and where each specific problem has its own deep-dive.
Pinterest Conversion Events: The v5 Payload Field by Field
One endpoint, one events array: the Pinterest conversion events payload mapped field by field from the official v5 reference, with the delivery rules Pinterest states.
Pinterest Attribution Window: Defaults, Settings, and Reporting
Pinterest's attribution window decides how long after a view or click a conversion counts - 1-day view and 30-day click by default, configurable per ad account. What that means for reporting against a tracker.
OpenAI Ads API: Automating Campaigns, Ad Groups, and Reporting
The OpenAI Ads API puts campaigns, ad groups, ads, files, and reporting behind one REST surface - here is the key model, the endpoints, and the limits.
MMP Postback to CAPI Mapping: How an MMP Event Becomes a Platform Server Event
An MMP postback and a Conversions API payload describe the same conversion in different vocabularies. The mapping layer: click identity, event names, revenue, and hashed identifiers, field by field.
Meta Test Events Tool: How to Validate Pixel and CAPI Events Before Scaling
A practical walkthrough of the Meta Test Events tool: confirm that browser and server events fire correctly in Events Manager, read event statuses and error codes, fix issues and verify deduplication before spending budget.