Guides
Help center for Most conversion automation and pixel activation.
How to create a Facebook pixel and get its ID and Conversions API token
How to create a Facebook pixel (dataset), copy its ID, and generate a Conversions API access token through direct integration in Events Manager.
Meta CAPI Event Delays: What to Check Before You Call It Broken
Meta CAPI event delays are rarely one platform-wide wait. Trace each conversion from the business action and worker queue to Test Events, Events Manager and Ads Manager before changing a working setup.
MMP vs Affiliate Tracker: Key Differences, Overlaps, and When You Need Both
A practical breakdown of MMPs, affiliate trackers, postbacks, CAPI delivery, and the stack media buyers need for app-install and web campaigns.
Shopify GTM vs the Google & YouTube App: Who Controls Your Tracking
The built-in Google & YouTube app sets up conversion tracking fast but hides every knob that matters. Here is what GTM and sGTM give you back, and how to migrate without duplicate purchases.
Meta CAPI Batching and Rate Limits: The Delivery Rules
The Conversions API accepts several events in one request - and one bad event can fail the whole batch. This guide covers the documented batching structure, the acceptance rules that decide whether a request survives, what a rejected batch means for retry logic, and the delivery discipline that keeps a busy funnel inside the platform's limits without guessing at undocumented numbers.
ChatGPT Ads Complete Guide: Campaigns, Tracking, and Measurement
One entry point into the ChatGPT Ads cluster: how campaigns, targeting, tracking, and attribution fit together, and where each subtopic has its own deep-dive guide.
Send Snapchat Conversions API events with Pixel Activator
Verify Snapchat Conversions API credentials and a first event with Pixel Activator before connecting a recurring sender. Confirm the web Pixel ID, keep the long-lived CAPI token secret, send one meaningful event with permitted matching data, and inspect platform diagnostics before automation.