Guides
Help center for Most conversion automation and pixel activation.
Subscription Conversion Events: Mapping a Recurring Funnel
A subscription funnel produces many money moments - trial start, first payment, every rebill - and one flat Purchase cannot carry them. This guide maps each stage to its event, wires rebill identity through the tracker, handles cancellations, and draws the line between what the platform can attribute and what only your tracker knows.
Duplicate Conversions Tracker: Three Systems, Three Numbers
The tracker says 80, the network balance says 74, Ads Manager says 92 - and all three are working as documented. This guide separates genuine duplicate conversions from counting-rule differences, walks the dedup mechanisms each system actually provides, and gives a reconciliation procedure that finds the one real bug hiding among the definitional noise.
Snapchat Conversions API: The Complete Guide
A single entry point into the Snapchat Conversions API cluster: what the API covers, the mandatory match key, how client_dedup_id and test events fit together, and where each specific problem has its own deep-dive.
Snapchat Conversions API Errors: Validation, Test Events, and the Match Key Gate
Snap's error model is gate-shaped: a missing match key, a cross-organization token, and data quality warnings are the three things an integration meets first. The Snapchat Conversions API errors walkthrough.
Snapchat Conversions API Token: Generation, Scope, and Refresh Reality
Snap skips the OAuth dance for advertisers: a static non-expiring token generated in Business Manager by an Organization Admin, sent as a bearer header, and valid only for pixels in the same organization.
Server-Side Tracking vs Browser Pixel: What Media Buyers Need in 2026
Compare browser pixels and server-side conversion tracking, then choose pixel-only, server-only, or hybrid for your funnel.
Reddit Conversions API GTM: Server-Side Delivery Through sGTM
Server-side GTM has no native Reddit tag - but its custom template API has everything needed to POST the Reddit Conversions API v3 payload from your own server, with click_id and conversion_id mapped from the event model.
Reddit Conversions API: The Complete Guide
A single entry point into the Reddit Conversions API cluster: what the API does, what a working event needs, how deduplication and validation fit together, and where each specific failure - a rejected event, a double count, a mismatched report - has its own deep-dive guide.
Postback Not Firing? 12-Point Troubleshooting Checklist for Keitaro, Binom, and Voluum
A 12-point checklist for postback not firing problems in Keitaro, Binom, and Voluum. Verify the click ID round trip, tokens, statuses, payout, response codes, and logs, then escalate to the network with evidence instead of guessing.
ChatGPT Ads Troubleshooting: Statuses, Event Quality, and a Checking Order
Most ChatGPT Ads problems name themselves in status tooltips - the rest fall to a checking order covering billing, delivery, and event quality warnings.
Audit scope with google ads read-only access
An audit needs a list of resources and permitted checks. A read-only label in one product does not grant access to another product or establish every screen's visibility.
Tracker Migration Without Losing Conversions
Changing trackers is easy; changing them mid-flight is not. Every click already sent to the old tracker expects its postback at the old address, and every platform window keeps running. This guide lays out the migration order that loses nothing: parallel running, postback continuity, cutover sequencing, and the checks that close each stage.
Voluum S2S Tracking: The Postback Contour From Click to Platform
Voluum's S2S contour is one loop: a token rides the click to the offer, and the affiliate network returns it in a postback whose cid parameter carries the value back home. This guide walks the loop - token propagation, the postback URL, platform integrations - and the verification that proves every conversion completes the circuit.
Tracker ROI vs ROAS: Why the Numbers Never Match
The tracker computes ROI on confirmed payouts; Ads Manager computes ROAS on the revenue value inside the events you sent. Two different numerators over two different denominators - and both are correct. This guide walks every documented reason the money numbers diverge, then gives a reconciliation procedure that separates counting rules from real leaks.
COD Approve Rate Tracking: Which Event Fires on Confirmation
In COD offers the sale is not real until a call center says so. This guide wires the two-event stream - lead at registration, sale on confirmed approval - through the tracker's statuses, explains how approve rate shapes what you feed the platform, and keeps confirmation lag inside the platform's acceptance window.
Conversion Value Payout: Passing Affiliate Payout as Event Value
A flat Purchase counts actions; a Purchase with the network's payout counts money. This guide traces the payout number from the network postback into the event's value and currency fields, then through the messy parts - partial approvals, rebills, clawbacks, and currency mismatches - to a value policy the algorithm can actually optimize on.
ChatGPT Search Visibility: Crawlers, robots.txt, and Tracking Referral Traffic
ChatGPT search visibility starts with crawler access - OAI-SearchBot, robots.txt layers, and IP allowlists - and ends with tracking the referrals that follow.
ChatGPT Ads oCPC: How Server-Side Events Feed Conversion Bidding
oCPC in ChatGPT Ads optimizes delivery toward one tracked conversion while billing clicks. The tracking layer you feed it decides how well that works.