Guides
Help center for Most conversion automation and pixel activation.
Reddit Conversion Access Token and Pixel ID: Credentials for the Conversions API
Two credentials open Reddit's Conversions API: the Pixel ID that addresses the endpoint and a non-expiring conversion access token. Here is the documented path and the failures that come from getting them wrong.
Reddit Conversions API Setup: Pixel ID, Token, and Deduplication
Reddit's Conversions API accepts server events within seven days of the conversion. Here is the documented setup path: token, payload, match keys, and deduplication.
Pinterest Offline Conversions: In-Store Sales Through the API and File Upload
In-store purchases never touch a browser pixel - Pinterest offline conversions reach the platform through the API as one of its three conversion kinds, or through an offline file upload in Ads Manager.
Pinterest Conversion Events: The v5 Payload Field by Field
One endpoint, one events array: the Pinterest conversion events payload mapped field by field from the official v5 reference, with the delivery rules Pinterest states.
OpenAI Ads API: Automating Campaigns, Ad Groups, and Reporting
The OpenAI Ads API puts campaigns, ad groups, ads, files, and reporting behind one REST surface - here is the key model, the endpoints, and the limits.
Meta CAPI Gateway Self-Hosted Setup: AWS Deployment Walkthrough
The Meta CAPI Gateway runs in your cloud account - provisioned from Events Manager, deployed via AWS, and priced from the cloud resources it uses.
Keitaro Pinterest Integration: Tracker Postbacks Into the Conversions API
Keitaro records the conversion; Pinterest's Conversions API needs it in a specific shape. The Keitaro Pinterest wiring: traffic source, S2S postback, and a delivery layer that formats the v5 payload.
Facebook CAPI Custom Conversions for Affiliate Offers: Setup Without a Website
A practical guide for affiliates who need to fire Facebook CAPI custom conversions through tracker postbacks because they have no pixel on the advertiser domain.
Facebook Conversion Discrepancy: Why Ads Manager and Your Tracker Show Different Numbers
Why Facebook Ads Manager and your affiliate tracker disagree on conversions, and how to reconcile the numbers without losing budget insight.
Cookieless Attribution for Affiliate Marketing: What Actually Works
Server-side tracking, Meta CAPI, TikTok Events API, and Consent Mode v2 assembled into a post-cookie attribution stack for affiliate teams.
ChatGPT Ads Multiple Pixels: One Site, Several Advertisers, Clean Measurement
One website, several ChatGPT Ads advertisers: the oaiq SDK initializes multiple Pixel IDs, and measure versus measureSingle decides who sees each event.
CAPI Error Codes: A Cross-Network Reference for Meta, TikTok, Reddit, Pinterest, and Snap
Every Conversions API answers failures differently, but the failure layers repeat: payload, credentials, permissions, pacing, platform. A cross-network CAPI error codes reference with links to each network's deep-dive.
TikTok Events API and Pixel: Setup and Diagnostics Guide
A practical hub for the TikTok Events API and the browser pixel: choose between standalone and second-channel modes, generate an access token, wire deduplication with event_id, capture ttclid, and verify everything in Events Manager before you scale spend.
SKAdNetwork and AdAttributionKit: iOS Traffic Reporting in 2026
A practical breakdown of SKAdNetwork and AdAttributionKit reporting: postback windows of 0-2, 3-7, and 8-35 days, random delays, crowd anonymity tiers 0-3, the 64-value conversion budget, and a checklist for reading iOS reports without comparing them to Android.
Lead Ads CRM CAPI: Closing the Lead Loop in Meta
A Lead Ads form fills your CRM; the lead that actually buys is the one worth telling Meta about. This guide wires the loop: from the form's instant delivery into your CRM, through confirmation and hashing, to a documented CAPI lead event - with dedup and the seven-day window deciding how late a confirmed lead can still count.
Value Optimization Meta: What Belongs in value and currency
Value-based optimization can only optimize toward the numbers you transmit - and Meta documents exactly what those numbers must look like. This guide covers the value and currency fields of purchase events: the documented requirements, the formatting that keeps them usable, the mistakes that quietly zero out optimization, and the edge cases buyers hit in affiliate funnels.
Keitaro Macros: The S2S Postback and Sub ID Reference
Every Keitaro S2S postback is a template, and the placeholders are its vocabulary. This reference collects the documented macros in working groups - identifiers, money, statuses with mappings, timestamps, campaigns and offers, geo and device - plus the sub ID fields and the encoding and currency rules that keep substituted URLs intact.
Keitaro Cost Import: Facebook Ad Spend Into Your Tracker
ROI without imported spend is a guess. Keitaro's Facebook Costs integration pulls ad spend straight from your ad account into tracker reports - and this guide wires it end to end: the integration fields, the {{adset.id}} parameter requirement that silently breaks everything when missing, the Marketing API token, the update schedule, and the troubleshooting list.
Keitaro Conversion Status: What to Do With Each
Every Keitaro conversion carries a status - and the status decides what leaves the tracker, what reaches the platform, and what only lives in reports. This guide walks the documented status list, the transition rules that keep records honest, the status-to-event mapping that feeds your pixels, and the correction each status allows.
From CPA Network Postback to Conversions API: Where the Chain Breaks
Between a conversion confirmed by a CPA network and a conversion counted by the ad platform stand two handoffs: the postback into your tracker and the server event out of it. This guide walks both contracts, lists the documented ways each one tears, and shows how to put a broken chain back together.
Server-Side Conversions Without Site Access: A Media Buyer's Playbook
The conversion happens on a page you will never edit. Here is the working path from that page back to the ad platform: what you actually control, how the server event gets built, what the landing domain's absence costs in match keys, and how to test before scaling.
Snapchat Conversions API Setup: Token, Match Keys, and Signal Quality
Snap rejects conversion events without a match key. Here is the documented Snapchat CAPI setup: token, required fields, hashing, dedup, and test events.
Snapchat App Conversions Through MMPs: AppsFlyer, Adjust, and the CAPI Fields
App events for Snapchat usually travel through a mobile measurement partner - AppsFlyer or Adjust - while the Conversions API documents the app identifiers and the org scoping those integrations depend on.
Server-Side GTM Migration: Steps, Hosting, and Honest Wins
Move your tags from the browser to a server container you control - with a checklist for migration, hosting choices, deduplication, and realistic expectations.