Guides
Help center for Most conversion automation and pixel activation.
Meta CAPI Offline Conversions: Lead Status Updates From CRM and Tracker
The legacy Offline Conversions API is retired. Datasets through the Conversions API carry lead statuses to Meta - here are the documented rules and windows.
Meta CAPI Gateway vs Direct Integration: Which Delivery Fits Your Stack
The Meta CAPI Gateway runs in your own cloud account, while direct integration posts events from your server. Here is how to choose without overbuilding.
Meta CAPI Gateway Self-Hosted Setup: AWS Deployment Walkthrough
The Meta CAPI Gateway runs in your cloud account - provisioned from Events Manager, deployed via AWS, and priced from the cloud resources it uses.
Meta CAPI Error Codes: Complete Troubleshooting Guide
The Meta Conversions API returns terse error responses. This guide maps the codes you will meet in production to their official fixes.
Meta Attribution Window Change 2026: Why Conversions Dropped and What to Fix
Your tracker still counts the same conversions, but Meta reports fewer. The January 2026 attribution window change explains the gap - here is the full picture.
fbclid ttclid: Keeping Click IDs Alive Through Your Funnel
One rewritten URL and your Meta or TikTok conversions stop attributing. The official mechanics of fbclid and ttclid, and a preservation checklist.
Keitaro Snapchat Integration: Tracker Postbacks Into the Conversions API
Keitaro records the conversion; Snap's Conversions API needs the match key. The Keitaro Snapchat wiring: traffic source, S2S postback, and a delivery layer that assembles Snap's payload.
Keitaro Reddit Integration: Tracker Postbacks Into the Conversions API
Keitaro records the conversion; Reddit's Conversions API needs it in a specific shape. The Keitaro Reddit wiring: custom traffic source, rdt_cid capture, S2S postback, and the delivery layer that formats the v3 payload.
Keitaro Postback Setup for Facebook and TikTok Conversions
Wire Keitaro goal postbacks into Facebook CAPI and TikTok Pixel, then verify delivery in each platform's events panel.
Keitaro Pinterest Integration: Tracker Postbacks Into the Conversions API
Keitaro records the conversion; Pinterest's Conversions API needs it in a specific shape. The Keitaro Pinterest wiring: traffic source, S2S postback, and a delivery layer that formats the v5 payload.
Keitaro ChatGPT Ads Integration: oppref Capture, Postbacks, and the CAPI Gap
Keitaro has no ChatGPT Ads preset yet - here is the manual traffic source setup, oppref capture, and the postback-to-CAPI bridge that closes the loop.
Facebook Pixel and CAPI Event Deduplication: How to Fix Double-Counted Conversions
How to stop Meta from counting the same conversion twice when Pixel and Conversions API fire in parallel.
Facebook Pixel Audit Checklist: Diagnosing Tracking Problems
Seven-step checklist to verify Pixel base code, standard events, deduplication, Event Match Quality, diagnostics, iOS measurement (AEM), and Conversions API health.
How to Improve Facebook Event Match Quality (EMQ) Score
Practical steps to raise your EMQ score and get more conversions attributed in Meta ads.
Facebook CAPI Custom Conversions for Affiliate Offers: Setup Without a Website
A practical guide for affiliates who need to fire Facebook CAPI custom conversions through tracker postbacks because they have no pixel on the advertiser domain.
Facebook Aggregated Event Measurement: What Still Applies in 2026
Meta removed the AEM configuration workflow: no 8-event prioritization, no AEM tab in Events Manager, no domain verification for event configuration. What the protocol still does for iOS 14.5+ measurement, and how Conversions API events are processed under it.
Facebook Conversion Discrepancy: Why Ads Manager and Your Tracker Show Different Numbers
Why Facebook Ads Manager and your affiliate tracker disagree on conversions, and how to reconcile the numbers without losing budget insight.
Cross-Platform Conversion Parameters Matrix: One Event, Six Networks
Routing one conversion to Meta, TikTok, Reddit, Snap, Pinterest, and Google? This matrix maps which deduplication and click parameter each network expects.
Cookieless Attribution for Affiliate Marketing: What Actually Works
Server-side tracking, Meta CAPI, TikTok Events API, and Consent Mode v2 assembled into a post-cookie attribution stack for affiliate teams.
ChatGPT Search Visibility: Crawlers, robots.txt, and Tracking Referral Traffic
ChatGPT search visibility starts with crawler access - OAI-SearchBot, robots.txt layers, and IP allowlists - and ends with tracking the referrals that follow.
ChatGPT Ads vs Google Ads vs Meta: What Actually Differs for Advertisers
Google owns query intent, Meta owns the social graph, and ChatGPT Ads sells conversation context - here is what actually changes for your tracking stack.
ChatGPT Ads Troubleshooting: Statuses, Event Quality, and a Checking Order
Most ChatGPT Ads problems name themselves in status tooltips - the rest fall to a checking order covering billing, delivery, and event quality warnings.
ChatGPT Ads Targeting: How Context Hints and Campaign Controls Work
ChatGPT Ads targeting has no keywords. OpenAI matches ads to conversations through context hints, geography, platforms, and audience lists - here is how.
ChatGPT Ads Standard Events: The Full List and When to Use Each
ChatGPT Ads measurement runs on 12 standard events plus custom. Here is the full taxonomy, the data shapes behind it, and how Meta events map onto it.