Guides
Help center for Most conversion automation and pixel activation.
Pinterest Conversions API Errors: Response Codes and Fixes
Pinterest documents three response families for the Conversions API - success, unexpected data, and authentication - plus the quality warnings that surface before anything hard-fails. The complete Pinterest Conversions API errors picture.
Pinterest Conversions API: The Complete Guide
A single entry point into the Pinterest Conversions API cluster: what the API covers, what a working event needs, how deduplication and Event Quality Score fit together, and where each specific problem has its own deep-dive.
Pinterest Conversion Events: The v5 Payload Field by Field
One endpoint, one events array: the Pinterest conversion events payload mapped field by field from the official v5 reference, with the delivery rules Pinterest states.
Pinterest Attribution Window: Defaults, Settings, and Reporting
Pinterest's attribution window decides how long after a view or click a conversion counts - 1-day view and 30-day click by default, configurable per ad account. What that means for reporting against a tracker.
OpenAI Ads API: Automating Campaigns, Ad Groups, and Reporting
The OpenAI Ads API puts campaigns, ad groups, ads, files, and reporting behind one REST surface - here is the key model, the endpoints, and the limits.
MMP Postback to CAPI Mapping: How an MMP Event Becomes a Platform Server Event
An MMP postback and a Conversions API payload describe the same conversion in different vocabularies. The mapping layer: click identity, event names, revenue, and hashed identifiers, field by field.
Meta Test Events Tool: How to Validate Pixel and CAPI Events Before Scaling
A practical walkthrough of the Meta Test Events tool: confirm that browser and server events fire correctly in Events Manager, read event statuses and error codes, fix issues and verify deduplication before spending budget.
Meta CAPI Offline Conversions: Lead Status Updates From CRM and Tracker
The legacy Offline Conversions API is retired. Datasets through the Conversions API carry lead statuses to Meta - here are the documented rules and windows.
Meta CAPI Error Codes: Complete Troubleshooting Guide
The Meta Conversions API returns terse error responses. This guide maps the codes you will meet in production to their official fixes.
Meta Attribution Window Change 2026: Why Conversions Dropped and What to Fix
Your tracker still counts the same conversions, but Meta reports fewer. The January 2026 attribution window change explains the gap - here is the full picture.
Facebook Pixel and CAPI Event Deduplication: How to Fix Double-Counted Conversions
How to stop Meta from counting the same conversion twice when Pixel and Conversions API fire in parallel.
Facebook Pixel Audit Checklist: Diagnosing Tracking Problems
Seven-step checklist to verify Pixel base code, standard events, deduplication, Event Match Quality, diagnostics, iOS measurement (AEM), and Conversions API health.
How to Improve Facebook Event Match Quality (EMQ) Score
Practical steps to raise your EMQ score and get more conversions attributed in Meta ads.
Facebook Conversion Discrepancy: Why Ads Manager and Your Tracker Show Different Numbers
Why Facebook Ads Manager and your affiliate tracker disagree on conversions, and how to reconcile the numbers without losing budget insight.
Cross-Platform Conversion Parameters Matrix: One Event, Six Networks
Routing one conversion to Meta, TikTok, Reddit, Snap, Pinterest, and Google? This matrix maps which deduplication and click parameter each network expects.
ChatGPT Search Visibility: Crawlers, robots.txt, and Tracking Referral Traffic
ChatGPT search visibility starts with crawler access - OAI-SearchBot, robots.txt layers, and IP allowlists - and ends with tracking the referrals that follow.
ChatGPT Ads vs Google Ads vs Meta: What Actually Differs for Advertisers
Google owns query intent, Meta owns the social graph, and ChatGPT Ads sells conversation context - here is what actually changes for your tracking stack.
ChatGPT Ads Troubleshooting: Statuses, Event Quality, and a Checking Order
Most ChatGPT Ads problems name themselves in status tooltips - the rest fall to a checking order covering billing, delivery, and event quality warnings.
ChatGPT Ads Targeting: How Context Hints and Campaign Controls Work
ChatGPT Ads targeting has no keywords. OpenAI matches ads to conversations through context hints, geography, platforms, and audience lists - here is how.
ChatGPT Ads Standard Events: The Full List and When to Use Each
ChatGPT Ads measurement runs on 12 standard events plus custom. Here is the full taxonomy, the data shapes behind it, and how Meta events map onto it.
ChatGPT Ads Product Feeds: Catalog Campaigns From Upload to Delta Updates
Product feeds turn a merchant catalog into ChatGPT Ads at scale - four workflow layers, three import paths, and a delta API for prices and availability.
ChatGPT Ads Click ID (oppref): The Thread Your Attribution Hangs On
Every ChatGPT Ads click carries an oppref parameter, and click-level attribution is most reliable when that reference survives to your measurement - here is the full chain.
ChatGPT Ads oCPC: How Server-Side Events Feed Conversion Bidding
oCPC in ChatGPT Ads optimizes delivery toward one tracked conversion while billing clicks. The tracking layer you feed it decides how well that works.
ChatGPT Ads Multiple Pixels: One Site, Several Advertisers, Clean Measurement
One website, several ChatGPT Ads advertisers: the oaiq SDK initializes multiple Pixel IDs, and measure versus measureSingle decides who sees each event.