Guides
Help center for Most conversion automation and pixel activation.
Meta Attribution Window Change 2026: Why Conversions Dropped and What to Fix
Your tracker still counts the same conversions, but Meta reports fewer. The January 2026 attribution window change explains the gap - here is the full picture.
Facebook Pixel Audit Checklist: Diagnosing Tracking Problems
Seven-step checklist to verify Pixel base code, standard events, deduplication, Event Match Quality, diagnostics, iOS measurement (AEM), and Conversions API health.
ChatGPT Ads Standard Events: The Full List and When to Use Each
ChatGPT Ads measurement runs on 12 standard events plus custom. Here is the full taxonomy, the data shapes behind it, and how Meta events map onto it.
ChatGPT Ads Manager Setup: Campaigns, Budgets, and Targeting
ChatGPT Ads Manager is OpenAI's self-serve platform for running campaigns in ChatGPT. Here is the full setup path from account creation to a serving campaign.
Meta Domain Verification: What It Proves and What It Enables
Domain verification is Meta's way of checking that you actually control the domain your campaigns point at - and it decides who may edit how your links appear. This guide covers what verification proves, the two documented methods, the link-editing control it unlocks, and an honest note on where the old AEM event priorities stand today.
Bot Traffic Filtering Before It Reaches Your Pixel
A bot that converts into a lead poisons three systems at once: the tracker's reports, the network's approve rate, and the platform's optimization. This guide wires bot traffic filtering before the Conversions API hop - what to filter at the tracker, how the filtered labels flow into your event policy, and how to prove the stream stays clean.
Snapchat Conversion Events: Fields, Types, and Hashing Rules
Every Snapchat conversion event needs a match key before anything else is read. The full field map: user_data identifiers, the event type enum, sc_click_id, client_dedup_id, and custom_data.
Reddit Conversion Access Token and Pixel ID: Credentials for the Conversions API
Two credentials open Reddit's Conversions API: the Pixel ID that addresses the endpoint and a non-expiring conversion access token. Here is the documented path and the failures that come from getting them wrong.
Pinterest Offline Conversions: In-Store Sales Through the API and File Upload
In-store purchases never touch a browser pixel - Pinterest offline conversions reach the platform through the API as one of its three conversion kinds, or through an offline file upload in Ads Manager.
Pinterest Conversion Events: The v5 Payload Field by Field
One endpoint, one events array: the Pinterest conversion events payload mapped field by field from the official v5 reference, with the delivery rules Pinterest states.
OpenAI Ads API: Automating Campaigns, Ad Groups, and Reporting
The OpenAI Ads API puts campaigns, ad groups, ads, files, and reporting behind one REST surface - here is the key model, the endpoints, and the limits.
Facebook Conversion Discrepancy: Why Ads Manager and Your Tracker Show Different Numbers
Why Facebook Ads Manager and your affiliate tracker disagree on conversions, and how to reconcile the numbers without losing budget insight.
ChatGPT Ads Multiple Pixels: One Site, Several Advertisers, Clean Measurement
One website, several ChatGPT Ads advertisers: the oaiq SDK initializes multiple Pixel IDs, and measure versus measureSingle decides who sees each event.
CAPI Error Codes: A Cross-Network Reference for Meta, TikTok, Reddit, Pinterest, and Snap
Every Conversions API answers failures differently, but the failure layers repeat: payload, credentials, permissions, pacing, platform. A cross-network CAPI error codes reference with links to each network's deep-dive.
TikTok Events API and Pixel: Setup and Diagnostics Guide
A practical hub for the TikTok Events API and the browser pixel: choose between standalone and second-channel modes, generate an access token, wire deduplication with event_id, capture ttclid, and verify everything in Events Manager before you scale spend.
Snapchat App Conversions Through MMPs: AppsFlyer, Adjust, and the CAPI Fields
App events for Snapchat usually travel through a mobile measurement partner - AppsFlyer or Adjust - while the Conversions API documents the app identifiers and the org scoping those integrations depend on.
Reddit Conversions API Errors: Every Code, Message, and Fix
Reddit documents five failure families for the Conversions API - and each message names its own fix. The complete Reddit Conversions API errors table, quoted from the official reference.
Reddit Conversion Events: Every Field in the v3 Payload
One endpoint, one events array - but every field inside it has documented rules. The Reddit conversion events payload mapped field by field, with the constraints that reject payloads.
Reddit Ads Conversion Discrepancy: Why Tracker and Ads Manager Disagree
When Reddit Ads Manager and your tracker disagree, Reddit's own troubleshooting names the causes. The Reddit Ads conversion discrepancy checklist: windows, view-through, time zones, redirects, and counting rules.
Pinterest Attribution Window: Defaults, Settings, and Reporting
Pinterest's attribution window decides how long after a view or click a conversion counts - 1-day view and 30-day click by default, configurable per ad account. What that means for reporting against a tracker.
MMP Postback to CAPI Mapping: How an MMP Event Becomes a Platform Server Event
An MMP postback and a Conversions API payload describe the same conversion in different vocabularies. The mapping layer: click identity, event names, revenue, and hashed identifiers, field by field.
How to Improve Facebook Event Match Quality (EMQ) Score
Practical steps to raise your EMQ score and get more conversions attributed in Meta ads.
Cross-Platform Conversion Parameters Matrix: One Event, Six Networks
Routing one conversion to Meta, TikTok, Reddit, Snap, Pinterest, and Google? This matrix maps which deduplication and click parameter each network expects.
ChatGPT Ads vs Google Ads vs Meta: What Actually Differs for Advertisers
Google owns query intent, Meta owns the social graph, and ChatGPT Ads sells conversation context - here is what actually changes for your tracking stack.