Guides
Help center for Most conversion automation and pixel activation.
ChatGPT Ads Product Feeds: Catalog Campaigns From Upload to Delta Updates
Product feeds turn a merchant catalog into ChatGPT Ads at scale - four workflow layers, three import paths, and a delta API for prices and availability.
ChatGPT Ads Custom Audiences: Upload, Match Thresholds, and Bid Adjustments
ChatGPT Ads custom audiences turn customer lists into campaign inclusion, exclusion, and bid adjustment controls - here is the full setup path.
Google Consent Mode gcs/gcd Parameters: Full Decoding Guide
Google tags report consent state on every hit through two query parameters: gcs and gcd. Google documents what they are for but not how gcd is encoded, so the decoding matrix comes from reverse engineering. This guide assembles the official G1-- table, the 12-character gcd layout, and all nine consent letters.
Limited Data Use Meta: data_processing_options in Server Events
Meta's Limited Data Use flag exists so your server events can carry a US state-privacy signal - and it is three documented fields inside each event. This guide explains what data_processing_options does, the exact LDU values and country and state codes, the empty-array semantics most setups miss, and when sending the flag is the right call.
Pixel Disabled Diagnostics: Reading the Data Side
The pixel looks dead - or the account shows a restriction - and the temptation is to guess. This guide walks the data side instead: what Events Manager and Test Events can prove, how to separate a delivery failure from a quality problem, which fixes restore correct sending, and what to document while you work.
Snapchat Conversions API: The Complete Guide
A single entry point into the Snapchat Conversions API cluster: what the API covers, the mandatory match key, how client_dedup_id and test events fit together, and where each specific problem has its own deep-dive.
Snapchat Conversions API Errors: Validation, Test Events, and the Match Key Gate
Snap's error model is gate-shaped: a missing match key, a cross-organization token, and data quality warnings are the three things an integration meets first. The Snapchat Conversions API errors walkthrough.
Snapchat Conversions API Token: Generation, Scope, and Refresh Reality
Snap skips the OAuth dance for advertisers: a static non-expiring token generated in Business Manager by an Organization Admin, sent as a bearer header, and valid only for pixels in the same organization.
Server-Side Tracking vs Browser Pixel: What Media Buyers Need in 2026
Compare browser pixels and server-side conversion tracking, then choose pixel-only, server-only, or hybrid for your funnel.
Reddit Conversions API: The Complete Guide
A single entry point into the Reddit Conversions API cluster: what the API does, what a working event needs, how deduplication and validation fit together, and where each specific failure - a rejected event, a double count, a mismatched report - has its own deep-dive guide.
Postback Not Firing? 12-Point Troubleshooting Checklist for Keitaro, Binom, and Voluum
A 12-point checklist for postback not firing problems in Keitaro, Binom, and Voluum. Verify the click ID round trip, tokens, statuses, payout, response codes, and logs, then escalate to the network with evidence instead of guessing.
ChatGPT Ads Troubleshooting: Statuses, Event Quality, and a Checking Order
Most ChatGPT Ads problems name themselves in status tooltips - the rest fall to a checking order covering billing, delivery, and event quality warnings.
ChatGPT Search Visibility: Crawlers, robots.txt, and Tracking Referral Traffic
ChatGPT search visibility starts with crawler access - OAI-SearchBot, robots.txt layers, and IP allowlists - and ends with tracking the referrals that follow.
ChatGPT Ads oCPC: How Server-Side Events Feed Conversion Bidding
oCPC in ChatGPT Ads optimizes delivery toward one tracked conversion while billing clicks. The tracking layer you feed it decides how well that works.