Guides
Help center for Most conversion automation and pixel activation.
rdt_cid: The Reddit Click ID From Ad Click to CAPI Payload
The Reddit click id (rdt_cid) is the strongest match key a Reddit conversion event can carry. Where it appears, where it breaks, and the chain that delivers it to the CAPI payload.
Postback vs Conversions API: Two Server Channels With Different Jobs
A postback tells your tracker about a conversion; the Conversions API tells the ad platform. They are not rivals - most profitable funnels run both.
Postback Not Firing? 12-Point Troubleshooting Checklist for Keitaro, Binom, and Voluum
A 12-point checklist for postback not firing problems in Keitaro, Binom, and Voluum. Verify the click ID round trip, tokens, statuses, payout, response codes, and logs, then escalate to the network with evidence instead of guessing.
MMP Postback to CAPI Mapping: How an MMP Event Becomes a Platform Server Event
An MMP postback and a Conversions API payload describe the same conversion in different vocabularies. The mapping layer: click identity, event names, revenue, and hashed identifiers, field by field.
fbclid ttclid: Keeping Click IDs Alive Through Your Funnel
One rewritten URL and your Meta or TikTok conversions stop attributing. The official mechanics of fbclid and ttclid, and a preservation checklist.
Keitaro Snapchat Integration: Tracker Postbacks Into the Conversions API
Keitaro records the conversion; Snap's Conversions API needs the match key. The Keitaro Snapchat wiring: traffic source, S2S postback, and a delivery layer that assembles Snap's payload.
Keitaro Reddit Integration: Tracker Postbacks Into the Conversions API
Keitaro records the conversion; Reddit's Conversions API needs it in a specific shape. The Keitaro Reddit wiring: custom traffic source, rdt_cid capture, S2S postback, and the delivery layer that formats the v3 payload.
Keitaro Postback Setup for Facebook and TikTok Conversions
Wire Keitaro goal postbacks into Facebook CAPI and TikTok Pixel, then verify delivery in each platform's events panel.
Keitaro Pinterest Integration: Tracker Postbacks Into the Conversions API
Keitaro records the conversion; Pinterest's Conversions API needs it in a specific shape. The Keitaro Pinterest wiring: traffic source, S2S postback, and a delivery layer that formats the v5 payload.
Keitaro ChatGPT Ads Integration: oppref Capture, Postbacks, and the CAPI Gap
Keitaro has no ChatGPT Ads preset yet - here is the manual traffic source setup, oppref capture, and the postback-to-CAPI bridge that closes the loop.
Facebook CAPI Custom Conversions for Affiliate Offers: Setup Without a Website
A practical guide for affiliates who need to fire Facebook CAPI custom conversions through tracker postbacks because they have no pixel on the advertiser domain.
Facebook Conversion Discrepancy: Why Ads Manager and Your Tracker Show Different Numbers
Why Facebook Ads Manager and your affiliate tracker disagree on conversions, and how to reconcile the numbers without losing budget insight.
Cross-Platform Conversion Parameters Matrix: One Event, Six Networks
Routing one conversion to Meta, TikTok, Reddit, Snap, Pinterest, and Google? This matrix maps which deduplication and click parameter each network expects.
Cookieless Attribution for Affiliate Marketing: What Actually Works
Server-side tracking, Meta CAPI, TikTok Events API, and Consent Mode v2 assembled into a post-cookie attribution stack for affiliate teams.
Binom Facebook CAPI Integration: From Tracker Postback to Conversions API
Binom tracks the conversion; Meta's Conversions API needs a server event. Here is the documented architecture that connects the two without guesswork.
Server-Side Tracking for Performance Marketing: How the Stack Works in 2026
A conceptual entry point to server-side tracking for performance marketers. See how the pipeline is built, when browser pixels stop being enough, which stacks exist, and where to go next for Meta CAPI, TikTok Events API, and sGTM migration details.
Facebook CAPI Keitaro setup guide without losing conversions
A step-by-step breakdown of the Keitaro and Facebook Conversions API integration: the built-in module, a manual postback build, the fbc-from-fbclid format, deduplication, and Event Match Quality.
MMP vs Affiliate Tracker: Key Differences, Overlaps, and When You Need Both
A practical breakdown of MMPs, affiliate trackers, postbacks, CAPI delivery, and the stack media buyers need for app-install and web campaigns.