Guides
Help center for Most conversion automation and pixel activation.
Facebook CAPI Custom Conversions for Affiliate Offers: Setup Without a Website
A practical guide for affiliates who need to fire Facebook CAPI custom conversions through tracker postbacks because they have no pixel on the advertiser domain.
Facebook Conversion Discrepancy: Why Ads Manager and Your Tracker Show Different Numbers
Why Facebook Ads Manager and your affiliate tracker disagree on conversions, and how to reconcile the numbers without losing budget insight.
Cookieless Attribution for Affiliate Marketing: What Actually Works
Server-side tracking, Meta CAPI, TikTok Events API, and Consent Mode v2 assembled into a post-cookie attribution stack for affiliate teams.
Keitaro Macros: The S2S Postback and Sub ID Reference
Every Keitaro S2S postback is a template, and the placeholders are its vocabulary. This reference collects the documented macros in working groups - identifiers, money, statuses with mappings, timestamps, campaigns and offers, geo and device - plus the sub ID fields and the encoding and currency rules that keep substituted URLs intact.
Keitaro Cost Import: Facebook Ad Spend Into Your Tracker
ROI without imported spend is a guess. Keitaro's Facebook Costs integration pulls ad spend straight from your ad account into tracker reports - and this guide wires it end to end: the integration fields, the {{adset.id}} parameter requirement that silently breaks everything when missing, the Marketing API token, the update schedule, and the troubleshooting list.
Keitaro Conversion Status: What to Do With Each
Every Keitaro conversion carries a status - and the status decides what leaves the tracker, what reaches the platform, and what only lives in reports. This guide walks the documented status list, the transition rules that keep records honest, the status-to-event mapping that feeds your pixels, and the correction each status allows.
From CPA Network Postback to Conversions API: Where the Chain Breaks
Between a conversion confirmed by a CPA network and a conversion counted by the ad platform stand two handoffs: the postback into your tracker and the server event out of it. This guide walks both contracts, lists the documented ways each one tears, and shows how to put a broken chain back together.
Server-Side Conversions Without Site Access: A Media Buyer's Playbook
The conversion happens on a page you will never edit. Here is the working path from that page back to the ad platform: what you actually control, how the server event gets built, what the landing domain's absence costs in match keys, and how to test before scaling.
MMP Postback to CAPI Mapping: How an MMP Event Becomes a Platform Server Event
An MMP postback and a Conversions API payload describe the same conversion in different vocabularies. The mapping layer: click identity, event names, revenue, and hashed identifiers, field by field.
Cross-Platform Conversion Parameters Matrix: One Event, Six Networks
Routing one conversion to Meta, TikTok, Reddit, Snap, Pinterest, and Google? This matrix maps which deduplication and click parameter each network expects.
Server-Side Tracking for Performance Marketing: How the Stack Works in 2026
A conceptual entry point to server-side tracking for performance marketers. See how the pipeline is built, when browser pixels stop being enough, which stacks exist, and where to go next for Meta CAPI, TikTok Events API, and sGTM migration details.
Offer Rotation Tracking: Many Offers, One Pixel, No Mixed Conversions
Rotating three offers through one pixel is safe; rotating them through one event name is not. This guide wires offer rotation tracking so every conversion stays attached to the offer that produced it - click-side labeling, per-offer events and values, custom conversions per offer, and the traps that quietly merge your offers' data.
Subscription Conversion Events: Mapping a Recurring Funnel
A subscription funnel produces many money moments - trial start, first payment, every rebill - and one flat Purchase cannot carry them. This guide maps each stage to its event, wires rebill identity through the tracker, handles cancellations, and draws the line between what the platform can attribute and what only your tracker knows.
Duplicate Conversions Tracker: Three Systems, Three Numbers
The tracker says 80, the network balance says 74, Ads Manager says 92 - and all three are working as documented. This guide separates genuine duplicate conversions from counting-rule differences, walks the dedup mechanisms each system actually provides, and gives a reconciliation procedure that finds the one real bug hiding among the definitional noise.
Postback Not Firing? 12-Point Troubleshooting Checklist for Keitaro, Binom, and Voluum
A 12-point checklist for postback not firing problems in Keitaro, Binom, and Voluum. Verify the click ID round trip, tokens, statuses, payout, response codes, and logs, then escalate to the network with evidence instead of guessing.
Tracker Migration Without Losing Conversions
Changing trackers is easy; changing them mid-flight is not. Every click already sent to the old tracker expects its postback at the old address, and every platform window keeps running. This guide lays out the migration order that loses nothing: parallel running, postback continuity, cutover sequencing, and the checks that close each stage.
Voluum S2S Tracking: The Postback Contour From Click to Platform
Voluum's S2S contour is one loop: a token rides the click to the offer, and the affiliate network returns it in a postback whose cid parameter carries the value back home. This guide walks the loop - token propagation, the postback URL, platform integrations - and the verification that proves every conversion completes the circuit.
Tracker ROI vs ROAS: Why the Numbers Never Match
The tracker computes ROI on confirmed payouts; Ads Manager computes ROAS on the revenue value inside the events you sent. Two different numerators over two different denominators - and both are correct. This guide walks every documented reason the money numbers diverge, then gives a reconciliation procedure that separates counting rules from real leaks.
COD Approve Rate Tracking: Which Event Fires on Confirmation
In COD offers the sale is not real until a call center says so. This guide wires the two-event stream - lead at registration, sale on confirmed approval - through the tracker's statuses, explains how approve rate shapes what you feed the platform, and keeps confirmation lag inside the platform's acceptance window.
Conversion Value Payout: Passing Affiliate Payout as Event Value
A flat Purchase counts actions; a Purchase with the network's payout counts money. This guide traces the payout number from the network postback into the event's value and currency fields, then through the messy parts - partial approvals, rebills, clawbacks, and currency mismatches - to a value policy the algorithm can actually optimize on.