Guides
Help center for Most conversion automation and pixel activation.
Server Side Conversion Delivery: From MMP and Tracker to Meta and TikTok CAPI
A practical map of the app-install conversion chain: who generates the click ID, where postbacks carry it, what Meta CAPI and the TikTok Events API expect from every event, and where the chain usually breaks.
Meta Test Events Tool: How to Validate Pixel and CAPI Events Before Scaling
A practical walkthrough of the Meta Test Events tool: confirm that browser and server events fire correctly in Events Manager, read event statuses and error codes, fix issues and verify deduplication before spending budget.
Meta CAPI Offline Conversions: Lead Status Updates From CRM and Tracker
The legacy Offline Conversions API is retired. Datasets through the Conversions API carry lead statuses to Meta - here are the documented rules and windows.
Meta CAPI Gateway vs Direct Integration: Which Delivery Fits Your Stack
The Meta CAPI Gateway runs in your own cloud account, while direct integration posts events from your server. Here is how to choose without overbuilding.
Meta CAPI Gateway Self-Hosted Setup: AWS Deployment Walkthrough
The Meta CAPI Gateway runs in your cloud account - provisioned from Events Manager, deployed via AWS, and priced from the cloud resources it uses.
Meta CAPI Error Codes: Complete Troubleshooting Guide
The Meta Conversions API returns terse error responses. This guide maps the codes you will meet in production to their official fixes.
Meta Attribution Window Change 2026: Why Conversions Dropped and What to Fix
Your tracker still counts the same conversions, but Meta reports fewer. The January 2026 attribution window change explains the gap - here is the full picture.
fbclid ttclid: Keeping Click IDs Alive Through Your Funnel
One rewritten URL and your Meta or TikTok conversions stop attributing. The official mechanics of fbclid and ttclid, and a preservation checklist.
Keitaro Postback Setup for Facebook and TikTok Conversions
Wire Keitaro goal postbacks into Facebook CAPI and TikTok Pixel, then verify delivery in each platform's events panel.
Facebook Pixel and CAPI Event Deduplication: How to Fix Double-Counted Conversions
How to stop Meta from counting the same conversion twice when Pixel and Conversions API fire in parallel.
Facebook Pixel Audit Checklist: Diagnosing Tracking Problems
Seven-step checklist to verify Pixel base code, standard events, deduplication, Event Match Quality, diagnostics, iOS measurement (AEM), and Conversions API health.
How to Improve Facebook Event Match Quality (EMQ) Score
Practical steps to raise your EMQ score and get more conversions attributed in Meta ads.
Facebook CAPI Custom Conversions for Affiliate Offers: Setup Without a Website
A practical guide for affiliates who need to fire Facebook CAPI custom conversions through tracker postbacks because they have no pixel on the advertiser domain.
Facebook Aggregated Event Measurement: What Still Applies in 2026
Meta removed the AEM configuration workflow: no 8-event prioritization, no AEM tab in Events Manager, no domain verification for event configuration. What the protocol still does for iOS 14.5+ measurement, and how Conversions API events are processed under it.
Facebook Conversion Discrepancy: Why Ads Manager and Your Tracker Show Different Numbers
Why Facebook Ads Manager and your affiliate tracker disagree on conversions, and how to reconcile the numbers without losing budget insight.
Meta CAPI Hashing: Normalize User Data Before It Costs You Matches
A space in the wrong place silently kills your match rate. The official Meta CAPI hashing and normalization rules, with the exact before-and-after examples.
CAPI Error Codes: A Cross-Network Reference for Meta, TikTok, Reddit, Pinterest, and Snap
Every Conversions API answers failures differently, but the failure layers repeat: payload, credentials, permissions, pacing, platform. A cross-network CAPI error codes reference with links to each network's deep-dive.
Binom Facebook CAPI Integration: From Tracker Postback to Conversions API
Binom tracks the conversion; Meta's Conversions API needs a server event. Here is the documented architecture that connects the two without guesswork.
Meta Conversions API: The Complete Guide
A single entry point into the Meta Conversions API cluster: what the API does, which credentials and parameters a working event needs, how deduplication and validation fit together, and where each specific failure - a late event, a double count, an error code - has its own deep-dive guide.
Send Meta Conversions API events with Pixel Activator
Set up a first Meta Conversions API test in Pixel Activator without designing an API request yourself. Confirm the dataset, protect the access token, map one real business action to a standard event, and check the result in Events Manager before a tracker begins recurring delivery.
Facebook CAPI Error 2804003: How to bypass the 7-day limit
A practical guide on resolving the Facebook CAPI error 2804003. We break down why old conversions are blocked and how to use Time Clamping for safe pixel warming.
Facebook CAPI Keitaro setup guide without losing conversions
A step-by-step breakdown of the Keitaro and Facebook Conversions API integration: the built-in module, a manual postback build, the fbc-from-fbclid format, deduplication, and Event Match Quality.
How to create a Facebook pixel and get its ID and Conversions API token
How to create a Facebook pixel (dataset), copy its ID, and generate a Conversions API access token through direct integration in Events Manager.
Meta CAPI Event Delays: What to Check Before You Call It Broken
Meta CAPI event delays are rarely one platform-wide wait. Trace each conversion from the business action and worker queue to Test Events, Events Manager and Ads Manager before changing a working setup.