Guides
Help center for Most conversion automation and pixel activation.
Meta Domain Verification: What It Proves and What It Enables
Domain verification is Meta's way of checking that you actually control the domain your campaigns point at - and it decides who may edit how your links appear. This guide covers what verification proves, the two documented methods, the link-editing control it unlocks, and an honest note on where the old AEM event priorities stand today.
RedTrack Conversions API: One Conversion, Several Platforms
One click, several ad platforms that deserve to hear about its conversion. RedTrack's CAPI integrations make that a configuration job rather than a coding one: the clickid token matches conversions through S2S postbacks, and each platform integration maps those conversions into its own events. This guide walks the multi-platform setup with the documented fields, matching rules, and dedup pitfalls.
Bot Traffic Filtering Before It Reaches Your Pixel
A bot that converts into a lead poisons three systems at once: the tracker's reports, the network's approve rate, and the platform's optimization. This guide wires bot traffic filtering before the Conversions API hop - what to filter at the tracker, how the filtered labels flow into your event policy, and how to prove the stream stays clean.
Tracking Stack: MMP + Tracker + CAPI for App-Install Campaigns
A practical assembly guide for an app-install tracking stack: which layer measures installs, which one keeps your ROI reporting, how an event ID travels from ad click to Meta CAPI and the TikTok Events API, and which checks prove the stack works before you scale spend.
Meta CAPI Gateway Self-Hosted Setup: AWS Deployment Walkthrough
The Meta CAPI Gateway runs in your cloud account - provisioned from Events Manager, deployed via AWS, and priced from the cloud resources it uses.
Facebook CAPI Custom Conversions for Affiliate Offers: Setup Without a Website
A practical guide for affiliates who need to fire Facebook CAPI custom conversions through tracker postbacks because they have no pixel on the advertiser domain.
Facebook Conversion Discrepancy: Why Ads Manager and Your Tracker Show Different Numbers
Why Facebook Ads Manager and your affiliate tracker disagree on conversions, and how to reconcile the numbers without losing budget insight.
CAPI Error Codes: A Cross-Network Reference for Meta, TikTok, Reddit, Pinterest, and Snap
Every Conversions API answers failures differently, but the failure layers repeat: payload, credentials, permissions, pacing, platform. A cross-network CAPI error codes reference with links to each network's deep-dive.
Lead Ads CRM CAPI: Closing the Lead Loop in Meta
A Lead Ads form fills your CRM; the lead that actually buys is the one worth telling Meta about. This guide wires the loop: from the form's instant delivery into your CRM, through confirmation and hashing, to a documented CAPI lead event - with dedup and the seven-day window deciding how late a confirmed lead can still count.
Value Optimization Meta: What Belongs in value and currency
Value-based optimization can only optimize toward the numbers you transmit - and Meta documents exactly what those numbers must look like. This guide covers the value and currency fields of purchase events: the documented requirements, the formatting that keeps them usable, the mistakes that quietly zero out optimization, and the edge cases buyers hit in affiliate funnels.
Keitaro Cost Import: Facebook Ad Spend Into Your Tracker
ROI without imported spend is a guess. Keitaro's Facebook Costs integration pulls ad spend straight from your ad account into tracker reports - and this guide wires it end to end: the integration fields, the {{adset.id}} parameter requirement that silently breaks everything when missing, the Marketing API token, the update schedule, and the troubleshooting list.
From CPA Network Postback to Conversions API: Where the Chain Breaks
Between a conversion confirmed by a CPA network and a conversion counted by the ad platform stand two handoffs: the postback into your tracker and the server event out of it. This guide walks both contracts, lists the documented ways each one tears, and shows how to put a broken chain back together.
Server-Side Conversions Without Site Access: A Media Buyer's Playbook
The conversion happens on a page you will never edit. Here is the working path from that page back to the ad platform: what you actually control, how the server event gets built, what the landing domain's absence costs in match keys, and how to test before scaling.
Meta CAPI Gateway vs Direct Integration: Which Delivery Fits Your Stack
The Meta CAPI Gateway runs in your own cloud account, while direct integration posts events from your server. Here is how to choose without overbuilding.
How to Improve Facebook Event Match Quality (EMQ) Score
Practical steps to raise your EMQ score and get more conversions attributed in Meta ads.
Limited Data Use Meta: data_processing_options in Server Events
Meta's Limited Data Use flag exists so your server events can carry a US state-privacy signal - and it is three documented fields inside each event. This guide explains what data_processing_options does, the exact LDU values and country and state codes, the empty-array semantics most setups miss, and when sending the flag is the right call.
FBC FBP Construction: Building _fbc and _fbp by Hand
Server-side events never see the browser's cookies - so buyers construct the _fbc and _fbp values by hand from the data captured at click time. Done right, the format is simple; done wrong, a malformed value silently weakens matching. This guide covers the cookie formats, the fbc-from-fbclid construction, what travels hashed versus unhashed, and the mistakes that break matching.
Pixel Disabled Diagnostics: Reading the Data Side
The pixel looks dead - or the account shows a restriction - and the temptation is to guess. This guide walks the data side instead: what Events Manager and Test Events can prove, how to separate a delivery failure from a quality problem, which fixes restore correct sending, and what to document while you work.
Offer Rotation Tracking: Many Offers, One Pixel, No Mixed Conversions
Rotating three offers through one pixel is safe; rotating them through one event name is not. This guide wires offer rotation tracking so every conversion stays attached to the offer that produced it - click-side labeling, per-offer events and values, custom conversions per offer, and the traps that quietly merge your offers' data.
Click ID Prelander Loss: Where Click IDs Die
The platform appends its click ID to the ad URL; three hops later your postback arrives with an empty subid, and nobody can say which hop ate it. This guide walks a prelander funnel hop by hop - redirects, meta refresh, iframes, the offer jump - marking where click IDs survive, where they die, and how tracker-side capture and server-side reconstruction keep attribution alive anyway.
Subscription Conversion Events: Mapping a Recurring Funnel
A subscription funnel produces many money moments - trial start, first payment, every rebill - and one flat Purchase cannot carry them. This guide maps each stage to its event, wires rebill identity through the tracker, handles cancellations, and draws the line between what the platform can attribute and what only your tracker knows.
Duplicate Conversions Tracker: Three Systems, Three Numbers
The tracker says 80, the network balance says 74, Ads Manager says 92 - and all three are working as documented. This guide separates genuine duplicate conversions from counting-rule differences, walks the dedup mechanisms each system actually provides, and gives a reconciliation procedure that finds the one real bug hiding among the definitional noise.
Tracker ROI vs ROAS: Why the Numbers Never Match
The tracker computes ROI on confirmed payouts; Ads Manager computes ROAS on the revenue value inside the events you sent. Two different numerators over two different denominators - and both are correct. This guide walks every documented reason the money numbers diverge, then gives a reconciliation procedure that separates counting rules from real leaks.
COD Approve Rate Tracking: Which Event Fires on Confirmation
In COD offers the sale is not real until a call center says so. This guide wires the two-event stream - lead at registration, sale on confirmed approval - through the tracker's statuses, explains how approve rate shapes what you feed the platform, and keeps confirmation lag inside the platform's acceptance window.