Guides
Help center for Most conversion automation and pixel activation.
ChatGPT Search Visibility: Crawlers, robots.txt, and Tracking Referral Traffic
ChatGPT search visibility starts with crawler access - OAI-SearchBot, robots.txt layers, and IP allowlists - and ends with tracking the referrals that follow.
5 minSeptember 2026
ChatGPT Ads oCPC: How Server-Side Events Feed Conversion Bidding
oCPC in ChatGPT Ads optimizes delivery toward one tracked conversion while billing clicks. The tracking layer you feed it decides how well that works.
6 minSeptember 2026