Guides
Help center for Most conversion automation and pixel activation.
Tracker ROI vs ROAS: Why the Numbers Never Match
The tracker computes ROI on confirmed payouts; Ads Manager computes ROAS on the revenue value inside the events you sent. Two different numerators over two different denominators - and both are correct. This guide walks every documented reason the money numbers diverge, then gives a reconciliation procedure that separates counting rules from real leaks.
COD Approve Rate Tracking: Which Event Fires on Confirmation
In COD offers the sale is not real until a call center says so. This guide wires the two-event stream - lead at registration, sale on confirmed approval - through the tracker's statuses, explains how approve rate shapes what you feed the platform, and keeps confirmation lag inside the platform's acceptance window.
Conversion Value Payout: Passing Affiliate Payout as Event Value
A flat Purchase counts actions; a Purchase with the network's payout counts money. This guide traces the payout number from the network postback into the event's value and currency fields, then through the messy parts - partial approvals, rebills, clawbacks, and currency mismatches - to a value policy the algorithm can actually optimize on.