Topic
Guides on: Server-Side Tracking
Managed Versus Self-Hosted Integration: Four Questions a Contract Must Answer
Comparing a managed integration with a self-hosted one means reading obligations, not brands: where the click and sent-event records live, who applies updates, which support text exists in the agreement, and why a published $55 per month and a price of Custom cannot be divided into each other.
Multi-Destination Conversion Test: Sent, Accepted and Recorded Are Three Facts
A multi-destination conversion test leaves a separate receipt for each platform. Record the request, response and test mode, then check the destination evidence. The procedure distinguishes acceptance from storage, matching and attribution.
Event Schema Contract: The Field List a Client Must Agree Before Development
A custom conversion path fails in meetings long before it fails in code. Here is the artifact that ends those meetings: the field list, four states of requiredness instead of one column, the semantics each row must carry and the questions the data owner answers in writing.